TechEd Resources for Success!

TechEd Vitals:

• 3500 Attendees
• K through 20
• 44 States
• 9 Countries

Click Here for Full Demographics

Click Here for Exhibitor Prospectus

At TechEd, We Want You to WIN at the Trade Show Game!

At TechEd, our success is dependant upon your success. It has been our experience with exhibitors over the last 12 years that those who gave TechEd a glowing review and achieved their sales goals, followed many of the tips given below. Those who failed, didn't.

If you have additional resources you would like to share with us, please Contact Us, or your personal Exhibit Sales Coordinator.

But remember, the best way to win at TechEd 2008 is to be a part of one of our special programs!

• Conference Sponsorships
• Hands-on Computer Lab Sponsorships
• Technology Partnerships
• Visibility Sponsorships
• Advertising

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Share ideas, post questions, interact!

Recommended Books:

Guerilla Trade Show Selling

New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales...

How to Get the Most out of Trade Shows

Proper planning and effective management of your trade show presence are the keys to trade show success for every business...

Trade Show & Event Marketing

If you are in marketing and you exhibit at trade shows, this book may change your behavior forever....

Design a WOW! Trade Show Booth

When you exhibit at a trade show, you’re in competition with everybody else. The average attendee who walks the show is exposed to a mind-boggling array of sights and sounds. You need YOUR booth to cut through the clutter....

Over 66 Tips & Tricks to Supercharge Your Trade Show Promotions

As an exhibitor at a trade show, your challenge is to stand out from all the other exhibitors, each one vying for the attendees' attention. After all, the average attendee will only visit approximately 30 exhibitors, regardless of how large or small the show is....

Effective Public Relations

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices....

Behind the Scenes: Managing a Trade Show Without Losing Your Mind

Filled with step-by-step instructions on trade show management, Behind the Scenes examines all of the details involved in this lucrative marketing venue...

Recommended Articles:

10 Ways to Master the Trade Show Giveaway Game

Walk around any trade show and you will be able to collect a bag full of trade show giveaway items all designed to promote business. Everyone enjoys receiving a gift....

Make Your Trade Show Exhibit Successful

The key to great trade show exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors....

Ten Trade Show Exhibit Best Practices

Is now a good time to spend on a trade show exhibit? Regardless of the economic conditions or competitive landscape ....

Spend to Sell

I recently spoke at the TSEA Winter Forum in Orlando. They had asked me to do a new presentation around the difficult topic of ROI for exhibiting....

Persuasion, not Awareness

A few days ago I facilitated a long-range planning discussion with an Exhibitor Advisory Committee for a major trade show.... It used to be a simple task to measure ROI...

The Future Ain't What it Used to Be

So the Internet hasn’t revolutionized the way we buy groceries. Things almost never turn out the way we expect them to....

Back to Basics

In his classic military strategy book, On War, Carl von Clausewitz wrote, “Everything in war is simple, but the simplest thing is difficult.” ...

Not Yet an Exhibitor? Call Us Today!

Adrian Rutherford Exhibit Sales Coordinator Email 916.418.5151	* Exhibitor Opportunities * Advertising Opportunities * Vendor Education Forum
Jill Noordzij Exhibit Sales Coordinator Email 916.418.5133	* Exhibitor Opportunities * Advertising Opportunities * Vendor Education Forum