|
|
Exhibitor Resources: Tools to Help You Succeed! |
|
The following are links to specific articles or general websites that have valuable information on how to win at the trade show game.
At TechEd, our success is dependant upon your success. It has been our experience with exhibitors over the last 12 years that those who gave TechEd a glowing review and achieved their sales goals, followed many of the tips given below. Those who failed, didn't.
If you have additional resources you would like to share with us, please Contact Us.
But remember, the best way to win at TechEd 2007 is to be a part of one of our special programs!
Recommended Articles:
| Spend to Sell |
I recently spoke at the TSEA Winter Forum in Orlando. They had asked me to do a new presentation around the difficult topic of ROI for exhibiting.... |
| Persuasion, not Awareness |
A few days ago I facilitated a long-range planning discussion with an Exhibitor Advisory Committee for a major trade show.... It used to be a simple task to measure ROI... |
| Back to Basics |
In his classic military strategy book, On War, Carl von Clausewitz wrote, “Everything in war is simple, but the simplest thing is difficult.” ... |
Recommended Books:
| Design a WOW! Trade Show Booth |
When you exhibit at a trade show, you’re in competition with everybody else. The average attendee who walks the show is exposed to a mind-boggling array of sights and sounds. You need YOUR booth to cut through the clutter.... |
| Over 66 Tips & Tricks to Supercharge Your Trade Show Promotions |
As an exhibitor at a trade show, your challenge is to stand out from all the other exhibitors, each one vying for the attendees' attention. After all, the average attendee will only visit approximately 30 exhibitors, regardless of how large or small the show is.... |
| Effective Public Relations |
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices.... |
|
