Welcome Corporate Partners!

Essential Reasons To Exhibit at TechEd 2007...

• Gain access to Education Technology budgets at one location
• Showcase your technology solutions to education for educators
• Demonstrate or launch new products and services to qualified buyers and decision makers
• Gain qualified sales leads and establish long-term relationships
• Meet with other education decision-makers and buyers inside the exhibit hall, at education, technology and vendor sessions, and at other ancillary events
• Reach attendees that will only attend TechEd; 53% of Education attendees attend only one show per year
• Be where your competitors are
   

When you have signed up to Exhibit at TechEd 2007...

• Set Objectives, if you don’t know where you’re going, you’ll probably end up somewhere else
• Setting sales-related objectives will help you justify your program to upper management.
• Involve your sales management in objectives for the show with pre-show meetings.
• Decide why you are exhibiting: Are you taking orders, generating existing leads, gaining new qualified leads, promoting products or branding your company?
• Use pre and post show attendee lists from TechEd. Direct mail can motivate 53% of previous show attendees and 29% of newcomers who visit your booth
• Increase your targeted audience by show advertising, sponsorships, press conferences, vendor sessions and hospitality functions
• Train your show staff on proper booth etiquette, exhibiting is not the same as regular sales calls

• Remember that attendees come to see “What’s New”

• Visit our Tools for Success page by CLICKING HERE.

Statistical Trade Show Information...

• Spend less of your budget to gain new customers (30% less than field sales)
• Spend less time on follow-up visits
• 48% of trade show leads require no personal follow-up sales calls to close
• Trade shows are the #1 source for gaining new customers over direct, advertising, public relations and telemarketing
• Trade shows outrank other MarCom efforts for reaching objectives
   

Attendee logistics...

• 83% have a net buying influence
• 57% plan to purchase in the next 12 months
• 51% request a sales call
• 46% purchase products at a show
• 76% ask for price quote
• 26% sign a purchase order
• 77% find new suppliers
• 95% request literature
• 94% compare similar products
• 95% talk with current suppliers
• 35% are attending for the first time
• 43% live within a 50mile radius
• 57% travel more than 400 miles to attend
• 43% have not been to another show in the previous year
• 53% of Education attendees attend one show exclusively
  • Considering that 53% of attendees only attend one show per year and 88% have not been called on the year prior to the show, trade shows offer one of few opportunities to meet face-to-face with many of your prospects
• 60% have been attending 2 or more years
• 50% come to see “What’s New”
• 75% come with a personal agenda and know the companies they want to see and the educational and networking sessions they want to attend
• 88% have not been contacted in the previous 12 months.
• Attendees on the average spend 2 days and 9.2 hours viewing exhibits
  • There is no direct correlation between size of show and time spent
• Attendees visit trade shows even during recession periods
  • Audience quality remains high
  • Total buying plans are unaffected ¹
    
     

For more information on exhibiting and sponsoring, please contact us.

[1] Information extracted from Exhibitor Magazine Group/Kathy Kennedy, CMP, CTSM © 200l Rochester, MN